Chris is the marketer for She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of to make site speed a priority?

  • Visitor hits
  • Average page views
  • Daily referrals
  • Conversion rates

The correct answer is:

  • Conversion rates.

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