Charlie is working to improve the quality score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie’s eCTR?

  • Improving the speed of his website
  • Including keywords in his ad text
  • Cloning the ad multiple times
  • Decreasing the bid for the ad

The correct answer is:

  • Including keywords in his ad text.

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