Carl is nearly finished with the conversion tracking setup for his Google ad campaign and is ready to add an event tag to his existing website. What must Carl do to make sure that the tags are not double counting?

  • Remove any existing JavaScript code.
  • Remove any legacy conversion tag.
  • Make sure that all images are in JPEG format.
  • Add on the conversion linker to the event tag.

The correct answer is:

  • Add on the conversion linker to the event tag.

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