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Amazon Advertising foundations 

A car insurance company recently ran an awareness campaign on Amazon promoting a new insurance bundle. The company does not sell on Amazon. Which of the following insights could be available to them? (Select 3)

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  • Click-through rate
  • Retail insights
  • Third-party: brand lift
  • Impressions

The correct answer is:

  • Click-through rate
  • Third-party: brand lift
  • Impressions

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