Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving Cabzio’s mCvR?

  • Reviewing search term reports in their Google Ads account
  • Experiencing the site as a mobile user
  • Analyzing demographic reports for Cabzio’s industry
  • Accessing the desktop version of the site from different locations

The correct answer is:

  • Experiencing the site as a mobile user.

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