A business owner wants to sell a line of coffee mugs to celebrate the company’s 25 years in business. The owner wants to see each part of the conversion that brought a person to buy a mug, so the owner wants to use the Attribution Modeling Tool. Which attribution model should be used to accomplish the goal?

  • The Social attribution model
  • The Linear attribution model
  • The Time Decay attribution model
  • The Floodlight model

The correct answer is:

  • The Linear attribution model.

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