BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denim jackets.” Based on this, which of the following is a true statement?

• The ad will not serve due to the plural variation.
• The ad will definitely serve.
• The ad may serve because close variations (plurals) are automatically included.
• The ad will not serve due to misspelling.

The correct answer is:

• The ad may serve because close variations (plurals) are automatically included.

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