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Google Ads Fundamentals Certification 

Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

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  • Cost–per–thousand–impressions (CPM) bidding
  • Placement targeting
  • Call extensions
  • Reach and frequency data

The correct answer is:

  • Call extensions.

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When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

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