Bing Ads Accreditation Exam Answers 2020

100% Free Updated Bing Ads Accredited Professional Exam Questions & Answers.

The Accredited Professional program offers free training that can enable you to develop your business through better administration and improvement of your Bing Ads campaigns. By becoming into an Accredited Professional, you will build your resume, raise your corporate profile, and market your new learning and digital advertising skills in Bing Ads.

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Bing Ads Accreditation Exam Details:

• Questions: 100 questions
• Time limit: You have unlimited time to complete the 100-question exam
• Pass rate: 80% or higher to pass
• Retake period: If you don’t pass the assessment, you can take it again
• Validity Period: 12 Months

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For taking the Bing Ads Accreditation exam to follow the below steps

👣 Step 1: Click here and sign in with your Bing Ads account.

👣 Step 2: Start your exam.

👣 Step 3: Copy (Ctrl+C) the question from the Bing exam section and then find (Ctrl+F) the question from here and get the correct answer.

👣 Step 4: After completing the exam, you will get the Bing Ads Accredited Professional Exam Certificate.

✅ You want to track your search advertising budget and spend. Which report group should you select?

• Billing and budget
• Targeting
• Delivery
• Editorial

✅ With search advertising, what happens when a customer clicks your ad? (Select two)

• You are charged if the customer makes a purchase.
• You are charged for the click.
• The user lands on your website
• A conversion is recorded by the Bing Ads conversion-tracking tool.

✅ Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?

• Increase your keyword bids
• Bid on frequently misspelled keywords
• Set Bing Ads to spend your budget evenly across the month
• Make your ad copy more compelling

✅ Automated rules can only be applied at the campaign level. True or false?

• True
• False

✅ Which feature should you use to create a custom filter that shows items with different attributes?

• Advanced search
• Find and replace
• Match types
• None of the above

✅ You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

• True
• False

✅ How do your keyword bids and your daily budget work together?

• Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
• Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
• The higher your budget, the more likely your ad will be displayed in position one for the keyword.
• Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.

✅ If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?

• Bing Ads will automatically recalculate a higher daily budget for your campaign.
• Bing Ads might not allow you to change your daily budget and keyword bids.
• You might deplete your campaign’s daily budget before the end of the day.
• You might deplete your campaign’s daily budget before the end of the month.

✅ For locations to display in Location Extensions, they must be within how many miles of user?

• 50 miles
• 25 miles
• 15 miles
• 75 miles

✅ Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?

• Age and time of day
• Age and geographical
• Gender and geographical
• Age and gender

✅ In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?

• Extended markup language (.xml)
• Text file (.txt)
• Comma-separated values (.csv)
• None of the above

✅ The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)

• Determine if your ad and keyword are receiving impressions.
• How many impressions were lost because of the conflict.
• Which keywords and negative keywords are conflicting.
• Whether the conflict is at the campaign or ad group level

✅ Which exclusions are permitted at the campaign level to keep your ad from displaying?

• Location
• Website
• IP Address
• All of the above

✅ Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?

• True
• False

✅ When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

• Ad titles: 50 characters & Ad text: 35 characters
• Ad titles: 60 characters & Ad text: 80 characters
• Ad titles: 35 characters & Ad text: 85 characters
• Ad titles: 15 characters & Ad text: 50 characters

✅ Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?

• Home
• Campaigns
• Opportunities
• Tools

✅ Which of the following audiences can you define with remarketing lists?

• Home page visitors
• Added item to shopping cart
• Visited a form page
• All of the above

✅ Which of the following factors could impact the performance and delivery of your ad?

• The relevance of your keywords
• Your keyword bid amount
• The click-through rate on Bing Network results pages
• All of the above.

✅ Which of the following examples of automated rules can you create in your account?

• Starting and stopping campaigns for special events
• Keeping ads on the first page
• Decreasing bids on poor performing keywords
• Avoid letting a maxed-out budget stop your best-performing campaigns
• All of the above

✅ It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

• True
• False

✅ Looking at traffic history is one way to improve your bidding strategy. True or false?

• True
• False

✅ What is the best way to learn how many clicks Bing Ads has identified as low quality?

• Use commercial web-tracking software to monitor site traffic.
• Use performance reports to identify sources of low-quality activities.
• Set up a monthly budget that allows for trends and fluctuations.
• Contact Bing Ads Support periodically.

✅ You can create a new campaign by copying an existing campaign from one account to another. True or false?

• True
• False

✅ You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?

• True
• False

✅ When you target by time of day, which time zone does Bing Ads use?

• The distribution channel.
• The searcher’s location, based on IP lookup.
• The language in which the ad is written.
• The address provided at registration.

✅ Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?

• True
• False

✅ With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?

• True
• False

✅ Which of the following will help you evaluate the effectiveness of your campaigns?

• Ad groups
• Universal Event Tracking
• Dynamic text parameters
• Incremental bids

✅ You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?

• Apply a keyword level destination URL using dynamic text
• Increase your keyword bids
• Increase your incremental bids
• All of the above

✅ You can set default keyword bids at what level?

• Account
• Campaign
• Ad group
• Keyword

✅ How can you overwrite your offline changes with what you have online?

• Post Changes
• Import
• Get Changes
• All of the above

✅ Which UET setting allows you to count each conversion/each user who converted?

• Support for Unique conversions
• Account level conversion goals
• Conversions goals
• UET Tag Helper

✅ What happens if your account reaches its credit limit?

• Your account credit limit will increase.
• Your alternative payment method will be charged instead.
• Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
• Your account is permanently deleted.

✅ From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?

• Browser
• Editor
• Error
• All of the above

✅ The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

• You can tailor the URL for each Sitelink Extension
• You can re-use the same landing page for multiple sitelinks
• You can display up to six links to deeper pages on a website.
• You can add up to two lines of descriptive text
• All of the above

✅ A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

• Link
• Pay-per-click
• Conversion
• Click-through

✅ An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?

• True
• False

✅ Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?

• True
• False

✅ You can import existing campaigns from other online search engines, like Google. True or false?

• True
• False

✅ Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?

• True
• False

✅ You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?

• True
• False

✅ Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?

• True
• False

✅ Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?

• True
• False

✅ You can adjust your bidding so budgets will go toward the best performing devices and ads

• True
• False

✅ Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?

• True
• False

✅ Multiple Ad Groups are allowed in Campaigns.

• True
• False

✅ Which item is not a possible Campaign Exclusion?

• Geographic locations
• Age and gender
• IP address
• Website

✅ Which extensions will help boost ad performance by highlighting products and services?

• Callout Extensions
• Structured Snippet Extensions
• Review Extensions
• All of the above

✅ If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign?

• Decrease your keyword bid prices.
• Increase your keyword bid prices.
• Place your ads in different ad groups.
• Reassess your keyword selection.

✅ Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

• +900%
• -1000%
• +1000%
• -100%

✅ What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?

• Clicks
• Impressions
• Position
• Click-through rate
• All of the above

✅ How do bid adjustments (modifiers) affect the display of your ad?

• They trigger the display of your ad when terms in your keyword appear in any order in the search query.
• They cause a word or phrase to be inserted at display time into the ad.
• They affect the number of times your ad is displayed in a given month.
• They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

✅ A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?

• True
• False

✅ A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose?

• Target audiences using remarketing in paid search.
• Track customers for conversions.
• Increase ad spend
• Validate a tag

✅ Bing Ads categorizes clicks in three differerent ways. For which kind is your campaign billed?

• Standard-quality
• Low-quality
• Invalid
• None of the above

✅ With dynamic search ads, you no longer have to do the following: (Select 2)

• Maintain keyword lists and manage bids
• Update and customize ad titles
• Create Ad Extensions
• Develop keyword lists

✅ On which page can you check if your ad is appearing or not?

• Bing Ads Editor
• Ad Campaigns
• Ad Preview and Diagnostics Tool
• Approved Content

✅ What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?

• You must first click on the Audiences tab.
• You must decide between Bid only or Target and bid in settings.
• Your data management provider must connect to the Microsoft Advertising custom audience feature.
• You must adjust the Default bid adjustment.
• None of the above

✅ To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)

• Upload your feed file at least every 30 days
• Use generic labels
• Use high quality images
• Use negative keywords

✅ Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?

• Unverified status
• Tag active
• Tag inactive
• All of the above

✅ What do you call words or phrases that trigger ads when they match a customer’s search query?

• Keywords
• Targeting criteria
• Ad group
• None of the above

✅ With pay-per-click search advertising, when are you charged?

• Each time your ad is displayed on the search results page.
• Each time a customer makes a purchase from your website.
• When your ad goes live.
• Each time a customer clicks your ad.

✅ How would you focus on a more specific audience for a given ad group or campaign?

• Build a negative keyword list.
• Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.
• Increase your budget
• Increase your keyword bid prices
• None of the above

✅ Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?

• Expected click-through rate
• Ad relevance
• Landing page experience
• All of the above

✅ Which of the following might generate invalid clicks? (Select two)

• Trademark infringement
• Search engine robots
• Fraudulent activity
• Increased clicks due to recent news about your company

✅ Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.

• Age/gender
• In-market audiences provided by Bing
• All time zones
• All countries

✅ How many managing customers can you grant access for on your account? (And likewise remove?)

• 2
• 3
• 4
• 5
• 6

✅ Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?

• Broad match
• Phrase match
• Param 3
• Negative keyword

✅ When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

• Description
• Final URL
• Path
• Headline

✅ Each campaign you create will have its own

• Budget
• Account
• Incremental bid
• Dynamic text

✅ Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?

• Ad extension by keyword
• Ad extension by ad
• Ad extension details
• Call forwarding detail
• All of the above

✅ Which of the following can you customize in Microsoft Advertising Editor?

• Default keyword bids at the ad-group level
• Summary Grid columns
• Demographic targets for campaigns
• Device targets for ad groups
• All of the above

✅ What is the first step in getting a bid estimation for keywords?

• Choose the bid amount
• Choose a keyword
• Choose the targeted position
• None of the above

✅ Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?

OR

✅ Which Delivery Status Is Given To Ads Or Keywords That Violate Microsoft Advertising Policies?

• Ad paused
• Pending editorial review
• Disapproved
• Eligible

✅ Why is it important to choose the right keywords? (Select two)

• Prevents your campaign from being paused.
• Helps more customers find your ads.
• Drives more relevant traffic to your website.
• Lowers your incremental bids.

✅ Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.

• True
• False

✅ From where can you export data in Bing Ads Editor?

• Entire accounts
• Individual campaigns
• Specific ad groups
• All of the above

✅ The keyword research feature can help you:

• Expand keyword or negative keyword lists
• Target the most relevant audience
• Get bid estimates
• All of the above

✅ If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?

• It tells you why your ad has been disapproved.
• It tells you whether your campaign is active.
• It shows the total number of clicks your ad has received.
• It tells you if your ad is being displayed, even if you can’t find it.

✅ A custom audience is a type of remarketing list. What is NOT required to set this up?

• Universal Event Tracking
• Data management provider access
• First-party customer data
• Software integration

✅ Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.

• Location
• Time
• Date
• Device type
• All of the above

✅ Which Delivery status indicates an ad group that has passed its end date?

• Ad group paused
• Pending editorial review
• Disapproved
• Ad group expired

✅ For what does Bing Ads charge you?

• Each time your ad is displayed on the search results page.
• Each time a customer makes a purchase from your website.
• Each time a searcher types in one of your keywords.
• Each time a customer clicks your ad.

✅ You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?

• Target the ads by location to the delivery areas.
• Target the ads by New York City.
• Target the ads incrementally.
• Target the ads by age and gender.

✅ Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?

• True
• False

✅ Which Bing Ads resources should you use to help you optimize your performance?

• Accounts Summary
• Universal Event Tracking
• Bing Ads Intelligence
• Bing Ads Editorial Review
• All of the above

✅ You want to run your report on a regular basis. Which option gives you this capability?

• Impression column
• Campaign Analytics report type
• Limit your report results to specific accounts
• Schedule this report to run automatically

✅ Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.

• Ad title
• Company name
• Ad text
• Targeting
• Display URL
• Destination URL

✅ What is a keyword bid?

• Specifies the number of times your ad is displayed in a given month.
• Specifies the maximum price you are willing to pay each time someone clicks your ad.
• Specifies how closely a search query must match your keyword.
• Specifies what price you must pay for your keywords in order to reach position one.

✅ Which of the following ideas should you consider implementing when writing your ad?

• Describe what sets your product apart.
• List the price of your product or service.
• Include a call to action.
• Enahnce your Expanded Text Ad with ad extensions.
• All of the above

✅ You should investigate which of the following to uncover the cause of increased click volume (traffic)?

• Seasonal changes, such as an increase in online shopping during the holidays
• Sales, discounts, or promotions
• Recent news events
• Changes to your ad headlines, text, or landing pages
• All of the above

✅ Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.

• True
• False

✅ For whom might you create a remarketing list?

• Anyone that has made a purchase
• Anyone that has visited a specific category page by defining that the URL contains the product.
• Anyone that has visited your loyalty website
• All of the above

✅ What are two ways to import a file? (Select two)

• Excel
• CSV file
• Google AdWords
• Default settings

✅ With Bing Ads, you can export which kinds of campaigns?

• Entire account
• Individual campaigns
• Specific ad groups
• All of the above

✅ Before you create product ads in a shopping campaign, you must first do what?

• Create a Product Catalog
• Claim your domain name and verify your URL
• Import your Excel file
• Export your CSV file

✅ Best practices for using automated rules include the following: (Select 2)

• Use maximum and minimum CPC limits or bid estimates
• Applying similar rules with different criteria to subsets of your account
• Use all five bidding strategies all of the time
• Moniter once per week

✅ What are the benefits of having an upgraded URL?

• They separate the landing page URL from the tracking or URL parameters.
• Your ad doesn’t have to go through another editorial review.
• The character limits are increased.
• You can add URL parameters and custom parameters to your tracking template.
• All of the above

✅ What is the main benefit of syndication?

• You can expand your reach and get more clicks with a new, high-quality audience.
• You can reach more customers through a growing network.
• Bing Ads has controls in place to help keep the quality you expect.
• CPCs on the Bing Ads syndication partner network are generally lower.
• All of the above

✅ From the Bing Ads Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor?

• Ad groups
• Campaign
• Accounts
• All of the above

✅ Which Bing Ads feature can help you analyze your ad campaign performance?

• Editorial guidelines
• Targeting
• Reports
• Dynamic text

✅ How do incremental bids affect the display of your ad?

• They trigger the display of your ad when terms in your keyword appear in any order in the search query.
• They cause a word or phrase to be inserted at display time into the ad.
• They affect the number of times your ad is displayed in a given month.
• They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

✅ The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.

• Image-based ads
• Shopping cart ads
• Feed-based ads
• Facebook ads
• All of the above

✅ Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?

• True
• False

✅ Keyword Planner is a keyword research tool that provides which kinds of insight?

• Search capabilities by landing page URL
• Compare your ad impression share to your competitors
• Customize your individual ad group and keyword
• Look at keyword search volume for a specified time
• All of the above

✅ A best practice for updating UET tags on your website is:

• Apply sitewide tagging of your UET tag (including all ad landing pages)
• Use only the JavaScript version of your UET tag
• Don’t place your UET tag within an iFrame
• Incorporate all relevant event parameters into your UET tag
• All of the above

✅ Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?

• True
• False

✅ What are two best practices for monitoring performance in Syndication networks? (Select 2)

• Study your ads’ performance
• Adjust as needed
• Check your budget once a month
• Don’t pay attention to fraudulent clicks

✅ You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.

• Microsoft Shopping Campaigns
• The Microsoft Graph
• Google Merchant Center
• Microsoft Merchant Center
• All of the above

✅ With Call Extensions you can do the following: (Select 2)

• Display a phone number in your search ads on any PC, tablet or smartphone
• Get calls from customers who click the number in your ad or dial it
• Have an answering service call back customers
• Get international calls anytime of day

✅ The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?

• True
• False

✅ Recent updates to the Microsoft Advertising Editor are the following:

• Label support & in-market audience support
• Audience exclusions & structured snippet extensions
• Account level extension associations & dynamic search ad support
• None of the above
• All of the above

✅ Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?

Or

✅ Which Column in The Microsoft Advertising Data Summary Table Tells You The Pre- And Post-Auction Status Of Your Campaign?

• Status
• Impressions
• Click-through rate
• Delivery

✅ What is the key tactic in optimizing your PPC ads?

• Keyword optimization
• Ad optimization
• Targeting optimization
• None of the above
• All of the above

✅ In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)

• User must be on Bing
• User must be on Facebook
• User must have a LinkedIn ID
• User must work for a large corporation
• User must work in advertising

✅ How many managing customers can you grant access for on your account? (And likewise remove?)

• 2
• 3
• 4
• 5
• 6

✅ When using Microsoft Advertising Intelligence, you should include what metrics in running a report?

• Quality Score
• LP User Experience
• Quality Impact (for keywords with QS of 5 or less)
• None of the above
• All of the above

✅ You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?

• True
• False

✅ Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?

• True
• False

✅ Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?

• True
• False

✅ The only way to use Hotel Ads is to sign up with your account manager. True or false?

• True
• False

✅ With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?

• True
• False

✅ An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?

Or

✅ An Expanded Text Ad Can Contain 3 Ad Titles, 2 Ad Descriptions And URL Paths. True Or False?

• True
• False

✅ In-market audiences can be imported from Google Ads campaigns. True or False?

• True
• False

✅ You can now receive billing alerts and monthly invoices via email. True or false?

• True
• False

✅ If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?

OR

✅ If You Have Universal Event Tracking (UET) Enabled, You Can Use It To Verify And Create Your Store In Microsoft Merchant Center. True Or False?

• True
• False

✅ Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?

• True
• False

✅ The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?

• True
• False

✅ It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

• True
• False

✅ Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?

• True
• False

✅ Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?

• True
• False

✅ Price Extensions are a pay-per-click extension that display your products or services. True or false?

• True
• False

✅ With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?

• True
• False

✅ Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?

• True
• False

✅ Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?

• True
• False

✅ LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?

• True
• False

✅ Which of these Scripts options are available to you in Microsoft Advertising?

• Reuse your Google Ads scripts by copying and pasting
• Finding a predefined script within the reference documents.
• Enabling complex operations through writing your own customized JavaScript code
• Manage your scripts under Logs in the main Scripts page
• All of the above

✅ What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?

• Intellectual property & counterfeit, pharmacy and health care & adult content
• Gambling and contests, online fraud & financial products
• Weapons and weapon-related products, political ads & under 18 users
• None of the above
• All of the above

✅ What is an example of a remarketing exclusion along with remarketing targeting?

• Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
• Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
• Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
• None of the above
• All of the above

✅ With LinkedIn Profile Targeting, you can target customers based on what criteria?

• Company
• Job
• Industry
• All of the above

✅ Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?

• Targeting
• Pay-per-click
• Optimization
• Incremental keyword bidding

✅ What should you do after accessing the Opportunities tab for further optimization? Choose all that apply

• Configure devices
• Check out the dimensions tab
• Run performance reports
• Separate audience campaigns
• None of the above

✅ The Competition tab in Reporting gives you what two functionalities? (Select 2)

• Product title naming
• Auction Insights
• Recommendations
• Bidding
• Google Import

✅ You can also use MAI to conduct international research by populating which boxes? Choose all that apply

• Country/region
• Language
• Demographic
• Gender
• None of the above

✅ With search advertising, what happens when a customer clicks your ad? (Select 2)

• You are charged if the customer makes a purchase.
• You are charged for the click.
• The user lands on your website
• The user lands on your competitor’s website

✅ What Microsoft Advertising feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed?

• Website exclusions
• Keyword match types
• Targeting
• Incremental bidding

✅ What are the three categories of attributes for ad customizer feeds?

• Custom, targeting, standard
• Location, device, search query
• Gender, geographical location, purchasing pattern
• Tracking, bids, UET tag

✅ In Microsoft Advertising, which customer actions are considered conversions? (Select 3)

• Completing a transaction
• Performing a search query on Bing
• Purchasing a product or service
• Filling out a registration form
• Viewing an ad

✅ With Hotel Ads, how can you upload your bids, bid multipliers, and hotel group associations in bulk? (Select 3)

• In the Microsoft Hotel Center UI
• With Google Import
• In the Hotels API
• Using CSV upload
• In the Microsoft Graph

✅ What is the best question to ask yourself when considering how to create a positive landing page experience?

• Is it relevant?
• Is it transparent?
• Is there ease of navigation?
• Can users find what they are searching for?
• All of the above

✅ What are two ways you can advantage of audience targeting? (Select 2)

• Set up your In-Market audiences
• Associate your Custom audiences
• Manage your Shopping campaigns
• Create a UET tag

✅ Where can you select different options depending on whether you have one or multiple accounts?

• Accounts tab
• Payment Methods tab
• Campaign tab
• Opportunities tab
• None of the above

✅ With Microsoft Advertising, you can export which kinds of campaigns?

• Entire account
• Individual campaigns
• Specific ad groups
• All of the above

✅ Which Microsoft Advertising functionality policies must advertisers adhere to?

• Video
• Images
• Audio
• None of the above
• All of the above

✅ How many levels of organization are contained within the Hotel Ads structure?

• 1
• 2
• 3
• 4
• 5

✅ Which ad extension will help boost ad performance by highlighting products and services? Choose all that apply.

• Callout Extensions
• Structured Snippet Extensions
• Review Extensions
• All of the above

✅ Dynamic search ads are most appropriate for which two types of advertisers? (Select 2)

• Google Ads specialists
• New account managers
• Advertisers who have a large catalog of webpages
• Advertisers who are not familiar with search advertising

✅ What are the campaign and image limits with Google Import for Audience Campaigns?

• 10,000 campaigns and 2,000 images per import operation
• 20,000 campaigns and 3,000 images per import operation
• 5,000 campaigns and 1,000 images per import campaign
• 30,000 campaigns and 4,000 images per campaign
• None of the above

✅ How might using Multi-User Access for sign up be useful for your agency or business?

• To grant partner access to files
• To onboard new clients who are not in Microsoft Advertising
• To perform an exit interview with a former client
• To intake and host necessary data
• All of the above
• None of the above

✅ What key strategies might an advertiser use Microsoft Advertising Intelligence for?

• Keyword expansion
• Webpage analysis
• Cross-border expansion
• None of the above
• All of the above

✅ Where might your Microsoft Audience Ads be displayed?

• Google.com
• Web destinations like MSN, Microsoft Edge, and Microsoft Outlook
• Bing.com
• Anywhere online
• None of the above

✅ From where can you export data in Microsoft Advertising Editor?

• Entire accounts
• Individual campaigns
• Specific ad groups
• All of the above

✅ What bid strategies are currently available for bid optimization? Choose all that apply.

• Manual
• Enhanced CPC
• Target CPA
• Maximize Clicks and Conversions
• All of the above

✅ How many tags must you place on your site to track multiple campaigns?

• One tag per campaign
• One tag per Ad Group
• One tag per Account
• One tag per website

✅ Universal Event Tracking (UET) is a mechanism for advertisers to do what?

• Determine your campaign conversion goals.
• Use a UET Tag Helper to reach your ROI goals.
• Report user activity on their websites to Microsoft Advertising
• None of the above

✅ Coho Winery wants their ad to display for the keyword cabernet sauvignon only when a customer’s search query matches their keyword exactly, including some close variants, with no extra words. Which keyword match option should they select?

• Broad match
• Exact match
• Phrase match
• Negative keyword

✅ What is the main advantage of using dynamic text in your ads?

• Allows you to exceed the character limits for Microsoft Advertising ads.
• Helps you find synonyms for the keywords you’ve chosen.
• Displays ads only to customers most interested in purchasing.
• Turns generic ads into custom ads.

✅ You can adjust your bidding so ad spend will go toward the best performing devices. True or false?

• True
• False

✅ You want to determine which ads lead to clicks and conversions, and which are not performing. Which type of report should you select?

• Campaign report
• Ad report
• Keyword report
• Search term report
• Ad group report

✅ Which Microsoft Advertising Editor Function Would You Use To Create A Custom filter?

• Advanced search
• Find and replace
• Match types
• None of the above

✅ What Are Two Methods To Import A file In Microsoft Advertising Editor? (Select 2)

• Excel
• CSV file
• Google Ads
• Default settings

✅ What Is An Example Of Layering Remarketing With Audience Exclusions?

• Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
• Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
• Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
• None of the above
• All of the above

✅ Which Bid Strategies Require Conversion Tracking To Be Set Up? Choose All That Apply.

• Manual
• Enhanced CPC
• Target CPA
• Maximize Clicks
• Maximize Conversions

✅ Building Remarketing Lists With The UET Tag Allows Advertisers To Target Their Audience For Which Purpose? Choose All That Apply.

• Target audiences based on website visits
• Exclude audiences based on website activity
• Increase ad spend
• Validate a tag

✅ What Are Two Ways You Can Take Advantage Of Audience Targeting? (Select 2)

• Create Remarketing Audience lists
• Associate In-Market Audiences to your campaigns
• Manage your Shopping campaigns
• Adjust keyword bids

✅ The Competition Tab In Microsoft Advertising Gives You What Two Functionalities? (Select 2)

• Product title naming
• Auction Insights
• Recommendations
• Bidding
• Google Import

✅ Which Of The Following Aspects Of Microsoft Advertising Editor Can You Customize?

• Default keyword bids at the ad-group level
• Summary Grid columns
• Demographic targets for campaigns
• Device targets for ad groups
• All of the above

✅ What Data From Microsoft Advertising Intellgience Might You Use To Adjust Bids And/Or Bid Adjustments?

• Age
• Gender
• Location
• CTR
• All of the above

✅ What Are Tactics To Use In Improving Your PPC Campaign Performance? Choose All That Apply.

• Keyword optimization
• Ad testing
• Audience targeting
• Blog writing
• All of the above

✅ If You Are Unable To find Your Ad In The Bing Search Results Pages, Why Should You first Examine The Impressions Column In The Microsoft Advertising Data Summary Tables?

• It tells you why your ad has been disapproved
• It tells you whether your campaign is active
• It shows the total number of clicks your ad has received
• It tells you if your ad is being displayed, even if you can’t find it

✅ In Addition To Reviewing The Recommendations Tab, How Else Might You find Data For Optimizing Your Campaigns? Choose All That Apply.

• Configure devices
• Check out the dimensions tab
• Run performance reports
• Separate audience campaigns
• None of the above

✅ Where Can You Review And Update Credit Card Information Within Microsoft Advertising?

• Accounts tab
• Payment Methods tab
• Campaign tab
• Opportunities tab
• None of the above

✅ Which Reports Would You Pull To Better Understand How Sitelinks Are Impacting Campaign Performance? Choose All That Apply.

• Ad extension by keyword
• Ad extension by ad
• Ad extension details
• Call forwarding detail
• All of the above

✅ Investment Per Device (Desktops/Laptops, Tablets And Smartphones) Can Be Controlled By Bid Modifiers Within What Range? (Select 2)

• 900%
• -1000%
• 1000%
• -100%

✅ If You Set A Daily Budget Too Low For The Traffic Generated By Your Keywords What Might Happen?

• Microsoft Advertising will automatically recalculate a higher daily budget for your campaign
• Microsoft Advertising might not allow you to change your daily budget and keyword bids
• You might deplete your campaign’s daily budget before the end of the day
• Your ads will continue to show regardless of the daily budget cap.

✅ Which Components Are Required For A Microsoft Advertising Expanded Text Ad? Choose All That Apply.

• Titles
• Company name
• Descriptions
• Targeting
• Final URL
• URL paths

✅ Microsoft Advertising Editor Is The Only Place To Use The Google Ads Import Tool. True Or False?

• True
• False

✅ It Is Not Possible To Copy A Campaign From One Account To Another Within Microsoft Advertising Editor. True Or False?

• True
• False

✅ Microsoft Advertising Editor Is The Only Place To Use The Use The Go. True Or False?

• True
• False

✅ Price Extensions Are Ad Extensions That Display Product Reviews. True Or False?

• True
• False

Exclusions You Set At The Ad Group Level Will Be Applied To Your Entire Campaign. True Or False?

• True
• False

✅ Automated Rules Can Only Be Applied At The Account Level. True Or False?

• True
• False

✅ Microsoft Advertising Editor Allows You To Work And Make Changes Online Only. True Or False?

• True
• False

✅ You Cannot Serve Ads On The Microsoft Audience Network (MSAN) From Search Campaigns. True Or False?

• True
• False

You Can Now Receive Billing Alerts And Monthly Invoices Via Text Message. True Or False?

• True
• False

✅ In-Market Audiences Are Lists Of Potential Customers Curated By You, The Advertiser. True Or False?

• True
• False

✅ LinkedIn Profile Targeting When Used With ‘Target And Bid’ Target Setting Will Narrow Your Ad’s Audience. True Or False?

• True
• False

✅ Microsoft Advertising Editor Can Be Used To Manage Campaigns And Review Performance Metrics. True Or False?

• True
• False

✅ Microsoft Advertising Intelligence Allows You To Build Multiple Types Of Reports. True Or False?

• True
• False

✅ You Can find Quality Score Data In Your Performance Reports And Keywords List. True Or False?

• True
• False

✅ Microsoft Advertising Editor Allows You To Import Your Google Ads Campaigns Directly Into The Editor, Make Changes, And Post Them. True Or False?

• True
• False

✅ Remarketing Audiences Allow You To Serve Ads To Previous Visitors Of Your Website. True Or False?

• True
• False

✅ A Broad Match Modifier Tells Microsoft Advertising That A Specific Word Or Words Must Be Present In A Search Query In Order For Your Ad To Display. True Or False?

• True
• False

 ✅ The Microsoft Advertising Intelligence Excel Plugin Is A Free Tool For Keyword Research. True Or False?

• True
• False

✅ You Can Copy Campaigns From Google Ads Into Microsoft Advertising Using The Google Import Tool. True Or False?

• True
• False

✅ What Needs To Happen Before You Import Custom Audiences Into Microsoft Advertising For Remarketing?

• You must first click on the Audiences tab.
• You must decide between Bid only or Target and bid in settings.
• Your data management provider must connect to the Microsoft Advertising custom audience feature.
• You must adjust the Default bid adjustment.
• None of the above

✅ Best Practices For Using Automated Bid Strategies Include The Following: (Select 2)

• Use maximum and minimum CPC limits or bid estimates
• Set up a bid strategy and forget about it
• Use all bidding strategies all of the time
• Monitor performance at least once per week

✅ How Many UET Tags Must You Place On Your Site To Track Multiple Campaigns?

• One tag per campaign
• One tag per Ad Group
• One tag per Account
• One tag per website

✅ With Microsoft Advertising Editor, You Can Export What Level Of Data?

• Entire account
• Individual campaigns
• Specific ad groups
• All of the above

✅ Which Of The Following Variables Can Be Used To Target Your Ads And Keywords? Choose All That Apply.

• Location
• Time
• Date
• Device type
• Final URL

✅ What Level Of Data Can You Export In Microsoft Advertising Editor?

• Entire accounts
• Individual campaigns
• Specific ad groups
• All of the above

✅ Which Ad Extension Could Help To Boost Ad Performance By Including A Button With Your Ad?

• Callout Extensions
• Structured Snippet Extensions
• Review Extensions
• Action Extensions

✅ What Are Benefits Of Syndication? Choose All That Apply.

• You can expand your reach and get more clicks with a new, high-quality audience.
• You can serve video ads.
• Microsoft Advertising has controls in place to help keep the quality you expect.
• CPCs on the Microsoft Advertising syndication partner network are generally lower.
• All of the above

✅ What Are Two Best Practices For Monitoring Performance the Microsoft Search Partner Network (Syndication)? (Select 2)

• Analyze the publisher report
• Add website exclusions for poor-performing sites
• Check your budget once a month
• Don’t pay attention to fraudulent clicks

✅ The Microsoft Advertising Editor Keyword Research Feature Can Help You:

• Expand keyword or negative keyword lists
• Target the most relevant audience
• Get bid estimates
• All of the above

✅ Choose 3 Targeting Options That Would Allow You To Serve Ads To Potential Customers Who Meet Specific Criteria.

• Remarketing
• In-Market Audiences
• LinkedIn Profile Targeting
• All countries

✅ You Want To Track Your Search Advertising Spend Over Time. Which Report Group Should You Select?

• Billing and budget
• Targeting
• Delivery
• Editorial

✅ Keyword Planner Is A Research Tool That Provides Which Kinds Of Insight?

• Search capabilities by landing page URL
• Compare your ad impression share to your competitors
• Customize your individual ad group and keyword
• Look at keyword search volume for a specified time
• All of the above

✅ Automated rules can only be applied at the account level. True or false?

• True
• False