Bing Ads Accreditation Certification Exam Answers 2020

100% Free Updated Bing Ads Accredited Professional Exam Questions & Answers.

Microsoft Advertising Exam Answers 2020 (Updated)

The Accredited Professional program offers free training that can enable you to develop your business through better administration and improvement of your Bing Ads campaigns. By becoming into an Accredited Professional, you will build your resume, raise your corporate profile, and market your new learning and digital advertising skills in Bing Ads.

Download Bing Ads Exam Answers 2020 – PDF

Bing Ads Accreditation Exam Details:

Questions: 100 questions
Time limit: You have unlimited time to complete the 100-question exam
Pass rate: 80% or higher to pass
Retake period: If you don’t pass the assessment, you can take it again
Validity Period: 12 Months

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For taking the Bing Ads Accreditation exam to follow the below steps

👣 Step 1: Click here and sign in with your Bing Ads account.

👣 Step 2: Start your exam.

👣 Step 3: Copy (Ctrl+C) the question from the Bing exam section and then find (Ctrl+F) the question from here and get the correct answer.

👣 Step 4: After completing the exam, you will get the Bing Ads Accredited Professional Exam Certificate.

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✅ You want to track your search advertising budget and spend. Which report group should you select?

Billing and budget
Targeting
Delivery
Editorial

✅ With search advertising, what happens when a customer clicks your ad? (Select two)

You are charged if the customer makes a purchase.
You are charged for the click.
The user lands on your website
A conversion is recorded by the Bing Ads conversion-tracking tool.

✅ Your ad has a high number of impressions, but a low click-through rate. Which of the following might help increase your click-through rate?

Increase your keyword bids
Bid on frequently misspelled keywords
Set Bing Ads to spend your budget evenly across the month
Make your ad copy more compelling

✅ Automated rules can only be applied at the campaign level. True or false?

True
False

✅ Which feature should you use to create a custom filter that shows items with different attributes?

Advanced search
Find and replace
Match types
None of the above

✅ You can configure the Manager pane to provide either tabs or a drop-down list for selecting the type of item that you want to view. True or False?

True
False

✅ How do your keyword bids and your daily budget work together?

Your bid affects the number of times your ad is displayed; your budget affects the position of your ad on the page.
Your bid affects the number of times your ad is displayed; your budget affects how closely a search query must match your keyword.
The higher your budget, the more likely your ad will be displayed in position one for the keyword.
Your bid affects the position of your ad on the page; your budget affects the number of times your ad can be clicked.

✅ If you set a daily accelerated budget too low for the traffic generated by your keywords, what might happen?

Bing Ads will automatically recalculate a higher daily budget for your campaign.
Bing Ads might not allow you to change your daily budget and keyword bids.
You might deplete your campaign’s daily budget before the end of the day.
You might deplete your campaign’s daily budget before the end of the month.

✅ For locations to display in Location Extensions, they must be within how many miles of user?

50 miles
25 miles
15 miles
75 miles

✅ Alpine Ski House is promoting weekend getaways for retired couples who live near Denver. What are the best targeting options for this customer?

Age and time of day
Age and geographical
Gender and geographical
Age and gender

✅ In addition to Microsoft Office Excel Template (.xls), what other file format can be used to import a keyword list into Bing Ads?

Extended markup language (.xml)
Text file (.txt)
Comma-separated values (.csv)
None of the above

✅ The Negative Keywords Conflicts report provides useful information about how negative keywords may be reducing campaign effectiveness. This report returns which of the following information? (Select two)

Determine if your ad and keyword are receiving impressions.
How many impressions were lost because of the conflict.
Which keywords and negative keywords are conflicting.
Whether the conflict is at the campaign or ad group level

✅ Which exclusions are permitted at the campaign level to keep your ad from displaying?

Location
Website
IP Address
All of the above

✅ Exclusions you set at the campaign level will cascade down to all of the ads in your campaign. True or false?

True
False

✅ When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits:

Ad titles: 50 characters & Ad text: 35 characters
Ad titles: 60 characters & Ad text: 80 characters
Ad titles: 35 characters & Ad text: 85 characters
Ad titles: 15 characters & Ad text: 50 characters

✅ Bing Ads Keyword Planner allows you to search for new keywords using a phrase, website, or category. From which Bing Ads tabs can you access Keyword Planner?

Home
Campaigns
Opportunities
Tools

✅ Which of the following audiences can you define with remarketing lists?

Home page visitors
Added item to shopping cart
Visited a form page
All of the above

✅ Which of the following factors could impact the performance and delivery of your ad?

The relevance of your keywords
Your keyword bid amount
The click-through rate on Bing Network results pages
All of the above.

✅ Which of the following examples of automated rules can you create in your account?

Starting and stopping campaigns for special events
Keeping ads on the first page
Decreasing bids on poor performing keywords
Avoid letting a maxed-out budget stop your best-performing campaigns
All of the above

✅ It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

True
False

✅ Looking at traffic history is one way to improve your bidding strategy. True or false?

True
False

✅ What is the best way to learn how many clicks Bing Ads has identified as low quality?

Use commercial web-tracking software to monitor site traffic.
Use performance reports to identify sources of low-quality activities.
Set up a monthly budget that allows for trends and fluctuations.
Contact Bing Ads Support periodically.

✅ You can create a new campaign by copying an existing campaign from one account to another. True or false?

True
False

✅ You can import Google campaigns directly into Bing Ads using your Google AdWords credentials. True or false?

True
False

✅ When you target by time of day, which time zone does Bing Ads use?

The distribution channel.
The searcher’s location, based on IP lookup.
The language in which the ad is written.
The address provided at registration.

✅ Synchronization operations are only applied to the accounts and campaigns you’ve downloaded to the Bing Ads Editor. True or false?

True
False

✅ With the Bing Ads Intelligence tool, you can get insights on searches by user location and/or demographic. True or False?

True
False

✅ Which of the following will help you evaluate the effectiveness of your campaigns?

Ad groups
Universal Event Tracking
Dynamic text parameters
Incremental bids

✅ You want to improve the relevance of your ad and landing page. First, you include dynamic text in your ad. What else can you do?

Apply a keyword level destination URL using dynamic text
Increase your keyword bids
Increase your incremental bids
All of the above

✅ You can set default keyword bids at what level?

Account
Campaign
Ad group
Keyword

✅ How can you overwrite your offline changes with what you have online?

Post Changes
Import
Get Changes
All of the above

✅ Which UET setting allows you to count each conversion/each user who converted?

Support for Unique conversions
Account level conversion goals
Conversions goals
UET Tag Helper

✅ What happens if your account reaches its credit limit?

Your account credit limit will increase.
Your alternative payment method will be charged instead.
Your account is put hold with campaigns paused until outstanding invoices are solved and/or paid.
Your account is permanently deleted.

✅ From which Bing Ads Editor pane can you bulk-edit all of the items selected in the Summary Grid?

Browser
Editor
Error
All of the above

✅ The most important feature of Sitelink Extensions (including Enhanced Sitelinks) is:

You can tailor the URL for each Sitelink Extension
You can re-use the same landing page for multiple sitelinks
You can display up to six links to deeper pages on a website.
You can add up to two lines of descriptive text
All of the above

✅ A visitor to the Baldwin Museum of Science website signs up to receive its newsletter. What is this customer action called?

Link
Pay-per-click
Conversion
Click-through

✅ An Expanded Text Ad contains three fundamental visual elements: the ad title, the display URL, and the ad text. True or false?

True
False

✅ Microsoft Advertising supplies the curated list of potential customers for in-market audiences. True or False?

True
False

✅ You can import existing campaigns from other online search engines, like Google. True or false?

True
False

✅ Remarketing in paid search lets you target ads to people who have interacted with your site before. True or false?

True
False

✅ You can find your PPC quality scores in your Performance Reports and in your Keywords list. True or false?

True
False

✅ Bing Ads Multi-user Access lets you use one username to access multiple customer shells. True or false?

True
False

✅ Bing Shopping supports the use of Google data feeds for Catalog feed files. True or false?

True
False

✅ You can adjust your bidding so budgets will go toward the best performing devices and ads

True
False

✅ Search syndication and distribution is when a search engine provides its services to a third-party in need of search capabilities for their digital properties. True or false?

True
False

✅ Multiple Ad Groups are allowed in Campaigns.

True
False

✅ Which item is not a possible Campaign Exclusion?

Geographic locations
Age and gender
IP address
Website

✅ Which extensions will help boost ad performance by highlighting products and services?

Callout Extensions
Structured Snippet Extensions
Review Extensions
All of the above

✅ If your ad rank is doing poorly even though your click-through rate is high, what should you do to improve your campaign?

Decrease your keyword bid prices.
Increase your keyword bid prices.
Place your ads in different ad groups.
Reassess your keyword selection.

✅ Device investment (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers of: (Select 2)

+900%
-1000%
+1000%
-100%

✅ What keyword-specific metrics might you use to tailor your bid strategy based on the price of your products or services?

Clicks
Impressions
Position
Click-through rate
All of the above

✅ How do bid adjustments (modifiers) affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

✅ A broad match modifier tells Microsoft Advertising that a specific word or words must not be present in order for your ad to display. True or False?

True
False

✅ A tracking tag (UET tag) is designed to help advertisers target their audience for which purpose?

Target audiences using remarketing in paid search.
Track customers for conversions.
Increase ad spend
Validate a tag

✅ Bing Ads categorizes clicks in three differerent ways. For which kind is your campaign billed?

Standard-quality
Low-quality
Invalid
None of the above

✅ With dynamic search ads, you no longer have to do the following: (Select 2)

Maintain keyword lists and manage bids
Update and customize ad titles
Create Ad Extensions
Develop keyword lists

✅ On which page can you check if your ad is appearing or not?

Bing Ads Editor
Ad Campaigns
Ad Preview and Diagnostics Tool
Approved Content

✅ What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?

You must first click on the Audiences tab.
You must decide between Bid only or Target and bid in settings.
Your data management provider must connect to the Microsoft Advertising custom audience feature.
You must adjust the Default bid adjustment.
None of the above

✅ To optimize your product feeds no matter the priority or filter, you must make sure to take the following actions: (Select two)

Upload your feed file at least every 30 days
Use generic labels
Use high quality images
Use negative keywords

✅ Which potential statuses are available for review in the tracking status column under UET tags in Conversion Tracking?

Unverified status
Tag active
Tag inactive
All of the above

✅ What do you call words or phrases that trigger ads when they match a customer’s search query?

Keywords
Targeting criteria
Ad group
None of the above

✅ With pay-per-click search advertising, when are you charged?

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
When your ad goes live.
Each time a customer clicks your ad.

✅ How would you focus on a more specific audience for a given ad group or campaign?

Build a negative keyword list.
Narrow the scope of keywords, geographic targeting and/or remarketing in paid search.
Increase your budget
Increase your keyword bid prices
None of the above

✅ Which elements in the Microsoft Advertising quality score formula should you use to determine the best ways to optimize your ads?

Expected click-through rate
Ad relevance
Landing page experience
All of the above

✅ Which of the following might generate invalid clicks? (Select two)

Trademark infringement
Search engine robots
Fraudulent activity
Increased clicks due to recent news about your company

✅ Choose 2 targeting options that would allow you to better serve ads to potential customers who meet specific criteria.

Age/gender
In-market audiences provided by Bing
All time zones
All countries

✅ How many managing customers can you grant access for on your account? (And likewise remove?)

✅ Trey Research sells vegetable seeds and does not want its ad to display when a customer searches for flower seeds. To avoid displaying an ad when a customer searches for flower seeds, which Microsoft Advertising option should they select?

Broad match
Phrase match
Param 3
Negative keyword

✅ When using Dynamic search ads, what happens after you create specific ad text for your relevant targets?

You enter your URL
Microsoft Advertising will generate a specific URL landing page from your target
You choose between Categories, All web pages, or Specific web pages
Microsoft Advertising will create a remarking list

✅ Each campaign you create will have its own

Budget
Account
Incremental bid
Dynamic text

✅ Which Ad extension report allows you to track how your business attracts customers across PCs, tablets and mobile devices?

Ad extension by keyword
Ad extension by ad
Ad extension details
Call forwarding detail
All of the above

✅ Which of the following can you customize in Microsoft Advertising Editor?

Default keyword bids at the ad-group level
Summary Grid columns
Demographic targets for campaigns
Device targets for ad groups
All of the above

✅ What is the first step in getting a bid estimation for keywords?

Choose the bid amount
Choose a keyword
Choose the targeted position
None of the above

✅ Which Delivery status is given to ads or keywords that violate the Microsoft Advertising policies?

Ad paused
Pending editorial review
Disapproved
Eligible

✅ Why is it important to choose the right keywords? (Select two)

Prevents your campaign from being paused.
Helps more customers find your ads.
Drives more relevant traffic to your website.
Lowers your incremental bids.

✅ Your ad will be approved if you comply with Bing Ads policies for the United States, regardless of the market in which the ad is being displayed.

True
False

✅ From where can you export data in Bing Ads Editor?

Entire accounts
Individual campaigns
Specific ad groups
All of the above

✅ The keyword research feature can help you:

Expand keyword or negative keyword lists
Target the most relevant audience
Get bid estimates
All of the above

✅ If you are unable to find your ad in the Microsoft Advertising Network results pages, why should you first examine the Impressions column in the Microsoft Advertising data summary tables?

It tells you why your ad has been disapproved.
It tells you whether your campaign is active.
It shows the total number of clicks your ad has received.
It tells you if your ad is being displayed, even if you can’t find it.

✅ A custom audience is a type of remarketing list. What is NOT required to set this up?

Universal Event Tracking
Data management provider access
First-party customer data
Software integration

✅ Which of the following audience variables can be used to target your ads and keywords? Choose all that apply.

Location
Time
Date
Device type
All of the above

✅ Which Delivery status indicates an ad group that has passed its end date?

Ad group paused
Pending editorial review
Disapproved
Ad group expired

✅ For what does Bing Ads charge you?

Each time your ad is displayed on the search results page.
Each time a customer makes a purchase from your website.
Each time a searcher types in one of your keywords.
Each time a customer clicks your ad.

✅ You run a pizza delivery service in the greater New York area, delivering to Brooklyn, the Bronx, and Queens. How would you target the ads to optimize your campaign?

Target the ads by location to the delivery areas.
Target the ads by New York City.
Target the ads incrementally.
Target the ads by age and gender.

✅ Keyword research templates are available in the Template Pane, but they do not incorporate Excel features. True of false?

True
False

✅ Which Bing Ads resources should you use to help you optimize your performance?

Accounts Summary
Universal Event Tracking
Bing Ads Intelligence
Bing Ads Editorial Review
All of the above

✅ You want to run your report on a regular basis. Which option gives you this capability?

Impression column
Campaign Analytics report type
Limit your report results to specific accounts
Schedule this report to run automatically

✅ Which components are not required for a Microsoft Advertising expanded text ad? Choose all that apply.

Ad title
Company name
Ad text
Targeting
Display URL
Destination URL

✅ What is a keyword bid?

Specifies the number of times your ad is displayed in a given month.
Specifies the maximum price you are willing to pay each time someone clicks your ad.
Specifies how closely a search query must match your keyword.
Specifies what price you must pay for your keywords in order to reach position one.

✅ Which of the following ideas should you consider implementing when writing your ad?

Describe what sets your product apart.
List the price of your product or service.
Include a call to action.
Enahnce your Expanded Text Ad with ad extensions.
All of the above

✅ You should investigate which of the following to uncover the cause of increased click volume (traffic)?

Seasonal changes, such as an increase in online shopping during the holidays
Sales, discounts, or promotions
Recent news events
Changes to your ad headlines, text, or landing pages
All of the above

✅ Although the Ad Preview and Diagnostics Tool is a powerful and useful tool, you should use it sparingly because it directly affects your campaign results and budget.

True
False

✅ For whom might you create a remarketing list?

Anyone that has made a purchase
Anyone that has visited a specific category page by defining that the URL contains the product.
Anyone that has visited your loyalty website
All of the above

✅ What are two ways to import a file? (Select two)

Excel
CSV file
Google AdWords
Default settings

✅ With Bing Ads, you can export which kinds of campaigns?

Entire account
Individual campaigns
Specific ad groups
All of the above

✅ Before you create product ads in a shopping campaign, you must first do what?

Create a Product Catalog
Claim your domain name and verify your URL
Import your Excel file
Export your CSV file

✅ Best practices for using automated rules include the following: (Select 2)

Use maximum and minimum CPC limits or bid estimates
Applying similar rules with different criteria to subsets of your account
Use all five bidding strategies all of the time
Moniter once per week

✅ What are the benefits of having an upgraded URL?

They separate the landing page URL from the tracking or URL parameters.
Your ad doesn’t have to go through another editorial review.
The character limits are increased.
You can add URL parameters and custom parameters to your tracking template.
All of the above

✅ What is the main benefit of syndication?

You can expand your reach and get more clicks with a new, high-quality audience.
You can reach more customers through a growing network.
Bing Ads has controls in place to help keep the quality you expect.
CPCs on the Bing Ads syndication partner network are generally lower.
All of the above

✅ From the Bing Ads Editor page, which menu tab do you click to sync Bing Ads with Bing Ads Editor?

Ad groups
Campaign
Accounts
All of the above

✅ Which Bing Ads feature can help you analyze your ad campaign performance?

Editorial guidelines
Targeting
Reports
Dynamic text

✅ How do incremental bids affect the display of your ad?

They trigger the display of your ad when terms in your keyword appear in any order in the search query.
They cause a word or phrase to be inserted at display time into the ad.
They affect the number of times your ad is displayed in a given month.
They increase the likelihood that your ads are displayed in a better position to customers who meet your targeting criteria.

✅ The Microsoft Audience Network supports which two kinds of ad formats? Choose all that apply.

Image-based ads
Shopping cart ads
Feed-based ads
Facebook ads
All of the above

✅ Microsoft Advertising Editor allows you to work and make changes offline and online. True or False?

True
False

✅ Keyword Planner is a keyword research tool that provides which kinds of insight?

Search capabilities by landing page URL
Compare your ad impression share to your competitors
Customize your individual ad group and keyword
Look at keyword search volume for a specified time
All of the above

✅ A best practice for updating UET tags on your website is:

Apply sitewide tagging of your UET tag (including all ad landing pages)
Use only the JavaScript version of your UET tag
Don’t place your UET tag within an iFrame
Incorporate all relevant event parameters into your UET tag
All of the above

✅ Microsoft Advertising Multi-user Access lets you use one username to access multiple customer shells. True or false?

True
False

✅ What are two best practices for monitoring performance in Syndication networks? (Select 2)

Study your ads’ performance
Adjust as needed
Check your budget once a month
Don’t pay attention to fraudulent clicks

✅ You can save time and effort with the Google Merchant Center (GMC) Import if you have _________ up and running.

Microsoft Shopping Campaigns
The Microsoft Graph
Google Merchant Center
Microsoft Merchant Center
All of the above

✅ With Call Extensions you can do the following: (Select 2)

Display a phone number in your search ads on any PC, tablet or smartphone
Get calls from customers who click the number in your ad or dial it
Have an answering service call back customers
Get international calls anytime of day

✅ The Microsoft Audience Network is an advertising solution powered by the Microsoft Graph and Artificial Intelligence. True or False?

True
False

✅ Recent updates to the Microsoft Advertising Editor are the following:

Label support & in-market audience support
Audience exclusions & structured snippet extensions
Account level extension associations & dynamic search ad support
None of the above
All of the above

✅ Which column in the Microsoft Advertising data summary table tells you the pre- and post-auction delivery status of your campaign?

Status
Impressions
Click-through rate
Delivery

✅ What is the key tactic in optimizing your PPC ads?

Keyword optimization
Ad optimization
Targeting optimization
None of the above
All of the above

✅ In order for LinkedIn Profile Targeting to work, people must meet which criteria? (Select 2)

User must be on Bing
User must be on Facebook
User must have a LinkedIn ID
User must work for a large corporation
User must work in advertising

✅ How many managing customers can you grant access for on your account? (And likewise remove?)

✅ When using Microsoft Advertising Intelligence, you should include what metrics in running a report?

Quality Score
LP User Experience
Quality Impact (for keywords with QS of 5 or less)
None of the above
All of the above

✅ You can serve ads on the Microsoft Audience Network (MSAN) from search campaigns. True or false?

True
False

✅ Microsoft Advertising Scripts are JavaScript-based actions you can to build to analyze, change, or delete items in your account based on custom criteria. True or False?

True
False

✅ Microsoft Advertising will not use your Google Ads sign-in information for any purpose other than the import process. True or false?

True
False

✅ The only way to use Hotel Ads is to sign up with your account manager. True or false?

True
False

✅ With the Microsoft Audience Network, the only targeting option available is keyword targeting. True or False?

True
False

✅ An Expanded Text Ad can contain 2 ad titles, 2 ad copies and URL paths. True or false?

True
False

✅ In-market audiences can be imported from Google Ads campaigns. True or False?

True
False

✅ You can now receive billing alerts and monthly invoices via email. True or false?

True
False

✅ If you have Universal Event Tracking (UET) enabled, you can use it to verify and create your store in Microsoft Merchant Center (MMC). True or false?

True
False

✅ Microsoft Advertising Intelligence does not allow you to build separate reports. True or false?

True
False

✅ The Multi-user Access bulk workflow prevents you from setting up multiple consolidated logins at once. True or false?

True
False

✅ It is possible to bulk edit and manage multiple accounts using a Mac. True or False?

True
False

✅ Microsoft Advertising Editor does not allow you to import your Google Ads campaigns directly into the Editor, make changes, and post them. True or false?

True
False

✅ Audience remarketing is a good way to select the appropriate customers to see your ad. True or false?

True
False

✅ Price Extensions are a pay-per-click extension that display your products or services. True or false?

True
False

✅ With Google Import, you can decide if you’d like to import all existing and new campaigns from Google Ads or just specific campaigns. True or false?

True
False

✅ Page feeds can’t support URLs for dynamic search ads campaigns in a spreadsheet format. True or false?

True
False

✅ Microsoft Advertising Editor allows customers to use the Google Import tool to schedule and sync imports from Google Ads campaigns automatically. True or false?

True
False

✅ LinkedIn Profile Targeting when used with ‘Bid only’ target setting will narrow your ad’s audience. True or False?

True
False

✅ Which of these Scripts options are available to you in Microsoft Advertising?

Reuse your Google Ads scripts by copying and pasting
Finding a predefined script within the reference documents.
Enabling complex operations through writing your own customized JavaScript code
Manage your scripts under Logs in the main Scripts page
All of the above

✅ What are some Microsoft Advertising guidelines to use in order to avoid common editorial disapprovals?

Intellectual property & counterfeit, pharmacy and health care & adult content
Gambling and contests, online fraud & financial products
Weapons and weapon-related products, political ads & under 18 users
None of the above
All of the above

✅ What is an example of a remarketing exclusion along with remarketing targeting?

Travel advertisers: Bid boost my ad to users who (+) added a flight to their cart but have (-) not yet purchased it
Banking advertisers: Show my ad to users who have (-) not logged in as a current customer
Retail advertisers: Bid boost my ad to users who have (+) been to the site in last 30 days but (-) not in the last 7 days
None of the above
All of the above

✅ With LinkedIn Profile Targeting, you can target customers based on what criteria?