Bill owns a company called Wild Bill’s Bracelets that sells custom jewelry. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewelry?

  • He can use Display upsell ads.
  • He can use videos to tell stories.
  • He can highlight brand attributes.
  • He can use brand-specific search terms.

The correct answer is:

  • He can use brand-specific search terms.

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