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Optimize Bids And Creatives Certification 

Bid responses on Ad Exchange are screened at which point in the process?

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  • Before bid responses enter the auction
  • After the auction is complete and only if the auction is lost
  • After the auction is complete and only if the auction is won
  • Bid responses are only filtered if the maximum cost per thousand impressions (CPM) is above the required threshold.

The correct answer is:

  • Before bid responses enter the auction.

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