Best practices for using automated rules include the following: (Select 2)

  • Use maximum and minimum CPC limits or bid estimates
  • Applying similar rules with different criteria to subsets of your account
  • Use all five bidding strategies all of the time
  • Moniter once per week

The correct answers are:

  • Use maximum and minimum CPC limits or bid estimates.
  • Applying similar rules with different criteria to subsets of your account.

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