Best Practices For Using Automated Bid Strategies Include The Following: (Select 2)

  • Use maximum and minimum CPC limits or bid estimates
  • Set up a bid strategy and forget about it
  • Use all bidding strategies all of the time
  • Monitor performance at least once per week

The correct answer is:

  • Use maximum and minimum CPC limits or bid estimates.
  • Monitor performance at least once per week.

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