What are best practices for optimizing your conversion path? Select all that apply.

  • Align your ad creative and copy to your landing page
  • Always use a pop-up form to increase conversions
  • Collect as much information as possible in your form or checkout process
  • Remove the navigation from your landing page

The correct answer is:

  • Align your ad creative and copy to your landing page.
  • Remove the navigation from your landing page.

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