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Amazon Advertising foundations 

Which of the following best describes the value of brand halo metrics?

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  • Allows advertisers to better measure the number of impressions served on a promoted ASIN.
  • Allows advertisers to measure sales of their brand’s products off Amazon.
  • Allows advertisers to track additional sales or conversion metrics for related products under the advertised brand that were not promoted in the ads.
  • Allows advertisers to track additional sales or conversion metrics for products from brands unrelated to their own.

The correct answer is:

  • Allows advertisers to track additional sales or conversion metrics for related products under the advertised brand that were not promoted in the ads.

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