Which of the following best describes a campaign with a purchase goal?

  • The campaign is reaching shoppers unfamiliar with the brand.
  • The campaign is reaching audiences that are shopping the category, to help them consider a brand’s product.
  • The campaign is reaching audiences that viewed a product detail page but did not convert.
  • The campaign is leveraging Subscribe & Save offers to drive brand loyalty.

The correct answer is:

  • The campaign is reaching audiences that viewed a product detail page but did not convert.

🎓 Get all the latest and 100% correct Amazon Advertising foundations Certification Answers