All of the following are benefits of involving content in your sales process EXCEPT:

  • Content enables your sales team to charge more for your product.
  • Content makes it easier for your sales team to address common concerns.
  • Content increases the amount of value your sales team provides to their prospect.
  • Content reduces the amount of time it takes sales to answer questions.

The correct answer is:

  • Content enables your sales team to charge more for your product.

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