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Hootsuite Social Marketing Certification 

A benefit of using Google Ads Experience is the ___________ option, which automatically manages an ad after initial set-up by determining the most relevant targeting options.

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  • smart campaign
  • search campaign
  • Automation triggers
  • video campaign
  • universal app campaign

The correct answer is:

  • smart campaign.

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A social media content calendar should be broken down into 2 major sections: Your __________ which could contain items such as campaign starts, influencer takeovers, and new blog posts, and a more fine-grained ______________ which could be a detailed schedule of every post for each of your social networks.

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If you are regularly posting content to multiple social networks, an important rule of thumb is to _____________.

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LinkedIn offers a unique type of paid advertising, where you can send targeted, customized messages to users’ LinkedIn inboxes, where it appears alongside other direct messages. This ad type is called:

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