Before launching a paid social advertising campaign it’s best to have:

  • a very niche audience, an idea of what you want the campaign to achieve, and one high quality ad
  • clear business objectives, a well defined target audience, multiple ad variations
  • multiple business objectives, a large audience, multiple ad variations
  • at least three marketing objectives that need to be supported in order to take advantage of volume pricing

The correct answer is:

  • clear business objectives, a well defined target audience, multiple ad variations.

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