Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.)

  • What unique purpose does the app provide customers?
  • How many fitness videos were downloaded last year from paid app promotion?
  • How do app users perceive the fitness brand?
  • What impact would a successful app have on the business?

The correct answer is:

  • What unique purpose does the app provide customers?
  • What impact would a successful app have on the business?