Autosity feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Karl to identify opportunities to improve this area. Which of the following actions would help Karl to identify opportunities in improving Autosity’s mCvR?

  • Reviewing search term reports in their Google Ads account
  • Analyzing demographic reports for Autosity’s industry
  • Comparing the desktop conversion rate to mCvR
  • Accessing the desktop version of the site from different locations

The correct answer is:

  • Comparing the desktop conversion rate to mCvR.

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