What should you do if your competitor has a big public blunder?
Send my sales team to follow up with every negative post about the incident so that we can take this
Read moreAuthor: Certificate Land
Why do you need to develop a business case for a new social monitoring technology?
It’s an important skill for professionals to be able to analyze and communicate the return on investment expected from their
Read moreHow can social media monitoring inform your sales and product teams?
Your competitors’ marketing material can be copied and used for your own product or service. Your product team can explain
Read moreWhen it comes to social listening, how do you know which social networks to start with?
Start with the social networks your buyer personas use to learn about and interact with brands. Facebook has over two
Read moreWhat’s the difference between social listening and social monitoring?
Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher-
Read moreWhy do stakeholders matter as you begin to develop your team structure?
Stakeholders help you plan for the future. Stakeholder needs may be the same as your needs and their buy-in may
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