Atlas is an advertiser at a book publisher. He wants to use display advertising to reach shoppers that recently viewed products in the non-fiction category. Which of the following audiences would be best at helping Atlas drive consideration of books in this category?

  • None of these
  • Demographic audiences
  • Audiences based on purchase
  • In-market audiences

The correct answer is:

  • In-market audiences.

🎓 Get all the latest and 100% correct Amazon Advertising foundations Certification Answers