Asking a client questions about their desired business objectives is:

  • a good idea, because it can lead you to other information that may be valuable in providing additional solutions.
  • only important when you are not getting very clear responses about the client’s marketing objectives.
  • a bad idea, because the scope is too broad for a marketing meeting.
  • a good idea, because it makes you sound like you understand the client.

The correct answer is:

  • a good idea, because it can lead you to other information that may be valuable in providing additional solutions.

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