Ansel is planning a Google Ads campaign for his new plumbing client. He knows the client’s top priority is new contact form submissions. His client is also interested in measuring newsletter subscriptions. Which two conversion actions can Ansel measure to showcase the campaign’s results in the client’s two areas of interest? (Choose two.)

  • Purchases
  • Directions
  • Leads
  • Sign-ups
  • Pageviews

The correct answer is:

  • Leads.
  • Sign-ups.

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