Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

  • set negative keywords in her campaign
  • increase her impression share by setting her bids lower on her campaign
  • set the delivery method on her campaign to standard
  • run an Auction insights report to compare her impression shares to those of her competitors

The correct answer is:

  • run an Auction insights report to compare her impression shares to those of her competitors.

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