Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

  • Costs to produce her purses and revenue generated from her ads
  • How many times her ads have been viewed and clicked on
  • Number of clicks on her ads and revenue they generated
  • Number of clicks on her ads and costs to produce her purses

The correct answer is:

  • Costs to produce her purses and revenue generated from her ads.

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