Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

  • How many times her ads have been viewed and clicked.
  • Number of clicks on her ads and revenue that they generated.
  • Number of clicks on her ads and costs to produce her purses.
  • Costs to produce her purses and revenue generated from her ads.

The correct answer is:

  • Costs to produce her purses and revenue generated from her ads.

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