An app advertiser would want to use a third-party tracking company to:

  • have more control when communicating with each ad network
  • have a single SDK to add to your app instead of one from each ad network
  • see which of an app’s new users came from recent advertising clicks or views
  • receive reporting on basic usage analytics

The correct answer is:

  • have a single SDK to add to your app instead of one from each ad network.

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