An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

  •  US$0.31
  •  US$0.32
  •  US$0.03
  •  US$0.30

The correct answer is:

  • US$0.30.

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