An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

  • Change ads for this keyword so that users are directed to a high-relevance landing page
  • Set an ad group bid adjustment of +20% for that keyword
  • Delete the keyword and add a synonym of the keyword to the campaign
  • Delete the keyword and use Keyword Planner to find more relevant keywords

The correct answer is:

  • Change ads for this keyword so that users are directed to a high-relevance landing page