An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?
- Change ads for this keyword so that users are directed to a high-relevance landing page
- Set an ad group bid adjustment of +20% for that keyword
- Delete the keyword and add a synonym of the keyword to the campaign
- Delete the keyword and use Keyword Planner to find more relevant keywords
The correct answer is:
- Change ads for this keyword so that users are directed to a high-relevance landing page