An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

  •  Lower bids on keywords with a low clickthrough rate (CTR)
  •  Make changes to improve the components of Quality Score
  •  Review impression share data to identify missed opportunities
  •  Change keyword match types from exact match to phrase match

The correct answer is:

  • Make changes to improve the components of Quality Score.