An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

  •  People located in Switzerland are searching using France-related words, like “hotels in Paris”
  •  Swiss people are searching on Google for information about Switzerland
  •  People located in France are using Swiss-related words like “hotels in Switzerland”
  •  French people visiting Switzerland are searching on Google for information about Switzerland

The correct answer is:

  • People located in Switzerland are searching using France-related words, like “hotels in Paris”.

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