An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

  •  The advertiser’s landing page is down for maintenance
  •  The edited ad has a lower conversion rate
  •  The advertiser’s budget has been depleted
  •  The edited ad is less relevant to the keywords in the ad group

The correct answer is:

  • The edited ad is less relevant to the keywords in the ad group.