An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

  •  Specify the bid amount for each individual campaign
  •  Try a different automated bid strategy
  •  Increase the target CPA bid
  •  Set the campaign budget to a 30-day cycle

The correct answer is:

  • Increase the target CPA bid.

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