An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

  •  The cost-per-click (CPC) bid was lower than the recommended amount
  •  The target CPA bid was lower than the recommended amount
  •  The target CPA bid was higher than the recommended amount
  •  The conversion tracking code snippet was not added to the site

The correct answer is:

  • The target CPA bid was lower than the recommended amount.