All of the following are examples of a SMART goal EXCEPT:

  • Increase year over year traffic by 30%.
  • Significantly reduce the amount of time the team spends on creating content.
  • Add five new content formats to the website by end of year.
  • All of the above are SMART goals.

The correct answer is:

  • Significantly reduce the amount of time the team spends on creating content.

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