After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

  •  Ensure that the pop-ups relate to the search
  •  Ensure that the pop-ups get Sean’s attention
  •  Remove the pop-ups
  •  Remove all but one of the pop-ups

The correct answer is:

  • Remove the pop-ups.