After looking over a report in Campaign Manager 360 about a client’s new campaign, you observe that the default ads run more frequently than the new ads for the campaign. What may be the reason for this happening?

  • Allowing both ad types to run across various sites and platforms
  • Including geographic, language, and technology targeting
  • Setting up the priority of the ad to “2,” which then ran before the standard ad
  • Including three different creatives to run in this campaign

The correct answer is:

  • Including geographic, language, and technology targeting.

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