Advertisers that use Google AdWords can bid for ad placements using which of the following metrics? Select all that apply.

  • Active View (CPM)
  • Cost Per Engagement (CPE)
  • Cost per Day (CPD)
  • Cost per Click (CPC)
  • Cost per 1000 Impressions (CPM)

The correct answer is:

  • Active View (CPM)
  • Cost Per Engagement (CPE)
  • Cost per Click (CPC)
  • Cost per 1000 Impressions (CPM)