An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser’s ad showing in the top position?

  • Decrease cost-per-click (CPC) bid and decrease daily budget
  • Improve Quality Score and decrease cost-per-click (CPC) bid
  • Improve Quality Score and increase cost-per-click (CPC) bid
  • Decrease cost-per-click (CPC) bid and increase daily budget

The correct answer is:

  • Improve Quality Score and increase cost-per-click (CPC) bid.

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