Advanced Google Analytics Certification Exam Answers 2020

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What does Google Analytics call a URL that passes data parameters for reporting?

  • A tag
  • A hit
  • A dimension
  • A metric

When does the Google Analytics tracking code send a pageview hit to Analytics?

  • Every time a user clicks a video
  • Every time a user adds an item to a shopping cart
  • Every time a user performs a search on a website
  • Every time a user loads a webpage

When does the Google Analytics tracking code send an event hit to Analytics?

  • Every time a user performs an action with pageview tracking
  • Every time a user makes a reservation on a booking site
  • Every time a user adds an event to their calendar
  • Every time a user performs an action with event tracking

What does Google Analytics use to differentiate new and returning users?

  • A browser cookie
  • Artificial intelligence
  • A randomly-assigned unique identifier
  • A sequential unique identifier

What will happen if a user clears the Analytics cookie from their browser?

  • Analytics will inform the user that they need to set a new Analytics cookie
  • Analytics will not be able to associate user behavior data with past data collected by the tracking code
  • Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
  • Analytics will automatically recognize returning users

A session in Google Analytics times out after how many minutes by default?

  • 5
  • 15
  • 30
  • 60

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

  • Data Import
  • Browser cookies
  • The Networking protocol
  • The Measurement Protocol

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

  • 1
  • 2
  • 3
  • 4

Which are Goal types in Google Analytics?

  • Destination
  • Shopping Cart
  • Pages/Screens per session
  • Duration

Which of these scopes could be used for dimensions and metrics?

  • Event-level, session-level, or transaction-level scope
  • Location-level, duration-level, or user-level scope
  • Hit-level, session-level, or user-level scope
  • Event-level, duration-level, or transaction-level scope

When defining a measurement plan, what is the order of steps?

  • Business objectives > KPIs > key actions
  • KPIs > key actions > business objectives
  • Key actions > KPIs > business objectives
  • Business objectives > key actions > KPIs

What are macro-conversions in a measurement plan?

  • The metric data used to measure business success
  • The main website actions users take that accomplish stated business goals
  • The secondary website actions users take that lead to main actions
  • A list of keyboard shortcuts for measurement tasks in Google Analytics

 ✅ To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

  • Advanced filters
  • Cross-domain tracking
  • Event tracking
  • Custom Dimensions

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

  • Filter 1: include U.S. > Filter 2: include Canada
  • Filter 1: include Canada > Filter 2: include U.S.
  • Filter 1: include U.S. and Canada
  • Filter 1: exclude Europe and Asia

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

  • Event Tracking
  • Custom Metric
  • Custom Dimension
  • Custom Filter

To pair metrics with dimensions, what should they have in common?

  • Same creator
  • Same creation date
  • Same view
  • Same scope

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

  • Hit
  • Product
  • Session
  • User

Custom Dimensions can be used in which reports?

  • As primary dimensions in Standard reports
  • As secondary dimensions in Standard reports
  • As primary dimensions in Custom Reports
  • As custom metrics in Custom Reports

When a Custom Dimension is active, which data will it affect?

  • Data collected before the Custom Dimension was applied
  • Data collected after the Custom Dimension was applied
  • All of the data in the property
  • None of the data in the property

To collect the number of comments users posted to a website page, what feature would be used?

  • Custom Filter
  • Custom Dimension
  • Custom Metric
  • Custom Alert

Custom Metrics can have which scopes?

  • Hit
  • Product
  • Session
  • User

What four parameters can be included with an event hit for reporting?

  • Category, Action, Label, Total Events
  • Category, Action, Label, Unique Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

  • 0
  • 1
  • 2
  • 3

Segments applied to reports can analyze data for which of the following groups?

  • Users 25 to 34 years of age who have their browser set to Spanish
  • Users who viewed a webpage, then watched a video
  • Users who engaged in social media or email campaigns
  • Users who have children under the age of 18

Custom segments may be created using which criteria?

  • Dimensions
  • Metrics
  • Session dates
  • Sequences of user actions

How many segments may be applied at once?

  • 1
  • 2
  • 3
  • 4

What report shows data segmented by channel?

  • Segmentation
  • Source/Medium
  • Channels
  • Attribution

Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

  • Paid Search
  • Organic Search
  • Direct
  • Display

What report analyzes which webpages get the most traffic and highest engagement?

  • Active Users report
  • Active Users report
  • All Pages report
  • Frequency and Recency report

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

  • First marketing activity
  • Last marketing activity
  • Single assisted conversion
  • All assisted conversions

Multi-channel Funnel reports can credit conversions across which channels?

  • Website referrals
  • Paid and organic search
  • Custom campaigns
  • Television channels

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

  • Primary conversion
  • Assisted conversion
  • Second-to-last-click attribution
  • Last-click attribution

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • User Explorer report
  • Active Users report
  • Users Flow report
  • Cohort Analysis report

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

  • Behavior Overview report
  • Active Users report
  • Users Flow report
  • Cohort Analysis report

Custom Reports have which capabilities?

  • Use multiple dimensions together in the same report
  • Create a report with Custom Metrics
  • Use a Custom Dimension as a primary dimension
  • Create a report with data-driven attribution

What type of Custom Report shows a static, sortable table with rows of data?

  • Explorer
  • Flat Table
  • Map Overlay
  • Pivot Table

Which would prevent data from appearing in a Custom Report?

  • A filter that filters out all data
  • Not sharing the Custom report with users in the same view
  • Dimensions and metrics of different scopes
  • Too many dimensions applied to the Custom report

Filters may be applied retroactively to any data that has already been processed.

  • True
  • False

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

  • True
  • False

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

  • True
  • False

If data is excluded from a view using a filter, it may be recovered within thirty days.

  • True
  • False

Because segments are applied before sampling, segmented data will not be sampled.

  • True
  • False

What is “remarketing” in Google Analytics?

  • When users visit a website for the first time and complete a conversion
  • When users are shown targeted ads to bring them back to a website and encourage a conversion
  • When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
  • When a user buys an available product from a competitor

To enable remarketing in Google Analytics, what must first be enabled?

  • Advertising Reporting Features
  • Demographics and Interests
  • Google Ads or Display & Video 360 account linking
  • Custom Dimension

Which remarketing audiences can be defined in Google Analytics?

  • Users who visited a specific page on a website
  • Users who played a video on a website
  • Users who speak a particular language
  • Users who searched for a product on Google Search

Remarketing can show relevant ads on which Google properties?

  • Google Display Network
  • Google Sites
  • Mobile apps
  • Google Search

What is the maximum duration a user can be included in a remarketing audience?

  • 120 days
  • 180 days
  • 365 days
  • 540 days

What Google Analytics data can be used to define a remarketing audience?

  • Pre-defined Segment
  • Custom Segment
  • Custom Dimension
  • Custom Metric

How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

  • 100
  • 1000
  • 2000
  • 5000

Which users could be targeted with Dynamic Remarketing to bring them back to a website?

  • Users who posted a favorable product review
  • Users who viewed a website search result page
  • Users who viewed product detail pages
  • Users who abandoned their shopping carts

To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

  • The Google Search Center
  • The Google Analytics Center
  • The Google Merchant Center
  • The Google Help Center

To set up Dynamic Remarketing, what must first be created in Google Analytics?

  • Custom Segment
  • Custom Metric
  • Custom Dimension
  • Custom Report