Ads are only eligible for conversions if users have either clicked or viewed the ads.
- False
- True
The correct answer is:
- True.
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- For your campaign to receive credit for conversions, you must associate the appropriate ASINs or pixels to your campaign in order settings.
- A customer purchases a product from your brand that is not a tracked ASIN for your campaign. The purchase will be counted as a brand halo purchase, allowing you to understand the overall lift in brand-wide conversions from your campaign.