100% Free & updated Ad Manager 360 Reseller Certification Exam Questions & Answers.
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Ad Manager 360 Reseller Assessment Details:
- Time limit: No Time Limit
- Questions: 82
- Pass rate: 80% or higher to pass
- Retake period: If you don’t pass the assessment, you can take it immediately.
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✅ Which of the following is correct?
- Positioning ads next to violent content is allowed.
- Positioning ads next to pornographic or mature content is allowed.
- Using artificial means to inflate impressions, conversions and/or clicks are not allowed under specific circumstances.
- Placing ads in webmail applications is allowed.
- Define the name within the div id
- All of the above
- Check the Out-of-page unit checkbox in the ‘Generate tags’ window.
- The tag is missing the parameter dw=1, which will surround the response in document.write(‘’);
- Specify the various pop-up sizes in the googletag.defineSlot() function.
- Inventory sizes”
- Mobile apps
- Device categories
- Operating systems
Which of these features are app specific and not available for Mobile web? Select all that apply.
- Splash creative
- Frequency capping
- Video interstitials
- SDK mediation
✅ A maximum of ___ images can be included in a mobile image carousel.
- 5 / five
- 3
- 4
✅ Which of the following net bids would win in the Ad Manager auction?
- Ad Manager Buyer 4 net bid: $4.60 CPM
- Ad Manager Buyer 1 net bid: $4.75 CPM
- Ad Manager Buyer 3 net bid: $5.00 CPM
- Ad Manager Buyer 2 net bid: $4.50 CPM
✅ Ad units can have multiple sizes defined.
- MAY BE
- TRUE
- FALSE
- NONE
- No effect since the change happened within 5 minutes
- All keys AND values will be lost and both types need to be reentered
- All values will be lost and need to be reentered
- Line items using this key-value pair will need to have targeting redone
- Forecasting will be lost
✅ A line item targeting a special ad unit will always serve to its children ad units.
- MAY BE
- FALSE
- TRUE
- NONE
- GPT format tags do not support roadblocks with more than 3 companions
- They will be unable to deliver guaranteed roadblocks
- A and C
- The GPT tags must be asynchronous
- None of the Above
- Nothing, Ad Manager will automatically know to increase inventory based on what happened last year
- Forecast Adjustments & Historical Basis Rules
- Ad Manager’s forecasting team creates a statistical model that it uploads to all networks globally to adjust for increased Black Friday delivery
- A and C
- Brightcove
- MRSS
- Ooyala
- YouTube
✅ Click Tracking line items are possible in Ad Manager 360.
- True and they’re created at the line item level True;
- they’re created via a system defined template
- FALSE
- True; however, they do not require the creation of a line
- item B and C
✅ Ad units can be saved without a defined size.
- MAY BE
- NONE
- TRUE
- FALSE
- Remove house ads from serving to specific ad units in question
- Ad Manager is most accurate with 28 days of data so some forecasting may not be accurate
- Check key-values in the tags on the webpages and make sure they’re correct.
- Ad Manager needs only 7 days of data before being able to forecast so the forecast must be correct
- A and D
- Conversion tracking SDK
- Activity group
- Activity tag
- Application log
- Mobile apps
- Inventory sizes
- Operating sytems
- Device categories
- Ad Manager looks back to the 2nd Monday in the system and assumes that next Monday will have the same traffic for the publisher’s homepage ad unit.
- Ad Manager looks back to the 1st Monday in the sample file and assumes that next Monday will have the same traffic for the publisher’s homepage ad unit.
- Ad Manager does trend analysis from the last four weeks to try to estimate how many impressions you’ll receive next Monday on the publisher’s homepage ad unit.
- None of the above
- Ad Manager takes a flat average of all of the past 4 Mondays and assumes every Monday from now on will have that average number of impressions, including next Monday, for the publisher’s homepage ad unit.
✅ Which section of a Blocking rule allows publishers to block Apparel ads?
- Advertiser URLs
- General categories
- Sensitive categories
- Cookie and data uses
- False
- True
✅ Which of the following does not comply with the Network Partner Management policy?
- Network Partners are bound by the same program guidelines as all Ad Manager publishers.
- Network Partners are not allowed to further subsyndicate and monetize inventory not owned by them.
- Publishers must declare all domains before they can be served ads, including both their own domains and their network partners’ domains.
- Publishers should always be aware of the content their Network Partners are monetizing.
- Publishers must have a direct, but not necessarily contractual, relationship with a network partner to run Ad Manager ads on their site.
✅ This is your clients hierarchy:
>Second level ad unit: Basketball (under Sports)
>Third level ad unit: Lakers (under Basketball)
>Third level special ad unit: Spurs (under Basketball)
If an ad should serve to the ad unit Sports, which ad units are eligible?
- Sports, Basketball, Lakers, and Spurs
- Sports, Lakers
- Sports, Basketball, and Lakers
- Sports and Basketball
- Sports
✅ Correctly order the creation steps of a new Preferred Deal.
- A publisher creates an offer in their Ad Manager account.
- The offer gets sent to the buyer to be reviewed, or the buyer discovers the offer in the Ad Manager Marketplace.
- Changes are suggested through negotiations
- Terms are accepted to create a deal
- The publisher AND your teammate have malware
- The publisher is using the wrong browser
- The publisher’s firewall is blocking all traffic to and from DoubleClick
- The publisher’s network is routing their IP through another city
- The publisher has malware
✅ Which of the following is NOT a recommended practice for inventory controls?
- Be sure to review the Ad technologies section periodically to make sure they allow any new ad technologies on the exchange.
- Maximize the number of blocks they set on their inventory.
- Keep their most important rules at the top of the list to ensure they are reviewed first.
- Combine inventory that requires the same pricing or blocking into the same rules to minimize their list of rules.
- Be wary of setting floor prices without analyzing their account performance.
1.A sponsorship ad at priority 4 and frequency capped at 5 per day (which it has reached)
2.A sponsorship ad at priority 10 and booked for 75% of daily volume, of which it has only 68%
Which will Ad Manager serve first and why?
- Ad 2 because it’s has a percentage goal and this gets higher priority than absolute goals
- Ad 1 because it is priority 4
- Ad 4 because it’s at priority 8 and has a lower Satisfaction Index (SI)
- Ad 3 because it’s at priority 8 and is standard high
- Ad 2 because it’s a sponsorship ad
- Image
- Creative template
- Custom creative
✅ Can we have server-side implementation for smart phones?
- yes
- no
✅ With Dynamic Allocation enabled, which of the following line items will serve?
- Standard line item (Priority10) with $6.50 temporary CPM
- AdSense (Priority 12) with $7 CPM
✅ Can an ad unit be in multiple placements?
- Yes but the risk is placements may not work as intended
- Yes but the risk is users will be confused how to target an ad unit
- Yes and there’s no risk
- Yes but the risk is reporting will be difficult to reconcile
- No
✅ Which type of macro is needed to track clicks for an image creative asset uploaded in Ad Manager?
- unescaped click macro
- click macro
- no macro is required
- escaped click macro
✅ If a standard line item is under-delivering what can you do to troubleshoot the issue?
- Delete ad units to which the line item is targeted until the forecasting system says it will deliver in full
- Both B and C
- Run a forecast at the line item level and broaden targeting criteria for the line item.
- Add more custom targeting to broaden the reach of the line item
- All of the above
✅ Which of these troubleshooting tools is NOT able to identify the line item id of a particular ad?
- Google Publisher Console
- Ad Manager Dashboard
- Chrome Developer Tools
- Google Publisher Toolbar
- Give users as many options as possible.
- Focus on your users’ goals.
- Turn casual visitors into loyal users.
- Ensure that users know what action to take on your site.
- Tailor your experience to your users’ situation.
- Employ a clear structure to guide users.
- Dynamic allocation
- Content ingestion
- Ad rules
- Fallbacks
- Pattern match macros
- Show only a snippet of the main article and include links to related articles above it to prove to the user that there’s other valuable content on their site.
- Split the content into 5 pages, to have more page views.
- Include some related or popular articles at the bottom of each article.
- Avoid including links to related articles to allow the user to focus on the article they chose to read.
✅ To properly troubleshoot Ad Manager delivery issues, you will need the live page URL.
- FALSE
- TRUE
- NONE
- MAY BE
✅ Which SDK is required before serving ads to a mobile app?
- Google Conversion Tracking SDK
- Google Interactive Media Ads SDK
- Google Mobile Ads SDK
- Google App Engine SDK
- All of the above
- Create a test page with just one ad tag and see what returns
- Check the tags on the page
- Check the creative code returns a valid asset
- Check the ads are trafficked properly in Ad Manager
- Click-through URL
- Phone number
- Click-to-app
- Traffick house ads that cover ad units where there are unfilled impressions
- Run a query that shows number forecasted unfilled impressions and traffic a run of network house ad with that number as its delivery goal
- All of the above
- B and C
- Run a sell through report to show a forecast of what’s available and how much inventory is unsold
✅ According to this Ad Manager video ad tag, which video ad type is being targeted?
- Skippable instream
- Standard instream
- Overlay
✅ What feature allows you to alter the behaviour of your mobile app when certain ads are served?
- Ad unit refresh rate
- Manual impression counting
- App events
- Conversion tracking
- Use Ad Manager Troubleshooting Tool
- Validate the line item using the VAST Inspector
- Check tags on the page
- Create a test page
- Compile spam & viewability signals
- Select the media file for playback
- Ping impression and tracking URLs
- Traffic the ad in Ad Manager
- Render the ad
- Request and parse VAST responses
✅ Which one of the following is compatible with manual impression counting?
- Third-party network creatives
- AdSense backfill creatives
- Admob backfill creatives
- Ad Manager backfill creatives
- Direct-sold Ad Manager creatives
- VPAID
- VAST
- VMAP
✅ Which of the following mobile ad types will match the look, feel and content of the app?
- Interstitial
- Native
- Smart banner
- Image banner
- Google Publisher Console to see if the line item is winning on the page
- Clean test page to isolate the creative code
- Chrome Developer Tools to see how the creative is interacting with the tag and the page
- Both A and B
- All of the Above
✅ Latency is expected to be higher in a ____________.
- client side implementation
- server side implementation
✅ Which of these video ad types is not supported by the Google IMA SDK on Android or iOS?
- Companion ads
- Linear ads
- Ad manager
- Non-linear ads
- AFV ads
✅ You can test out your video ad tags by using our Video Suite _________.
- Inspector
- Monitor
- Investigator
✅ Match each of the following identifiers to the platform on which they are used.
Match blocks as follows:
- IDFA - with Mobile app (iOS)
- AdID – Mobile app (Android)
- Cookie – Mobile web
- PPID - Cross-device
- Google Interactive Media Ads SDK
- Google Mobile Ads SDK
- Google Conversion Tracking SDK
- Google App Engine SDK
✅ For ____________ ads, impressions are delayed by default until the ad is displayed to the user.
- native
- interstitial
- in-stream
✅ Do Rich Media ads require SDK?
- No
- Yes
- IMA Adapter
- Direct SDK
- Click URL; from the advertiser
- Image location; right click,copy image address
- Image creative; right click, save image
- Click String; right click, copy link address
- you are using the DoubleClick for Publishers ad server with an IMA SDK compatible video player
- you are not using the DoubleClick for Publishers ad server with an IMA SDK compatible video player
- Ad Manager
- Network
- Bulk
- Standard
✅ Which ad rules setting allows you place short video ads before or after the actual video ad runs?
- Frequency caps
- Podding
- Geotargeting
- Bumpers
✅ Which is the one video creative type that will work with the fallbacks feature?
- VMAP
- Vast redirect
- Vast inline
- VPAID
- The URL that best describes the video content playing on the page. Usually, it’s the page that houses the video player, but could also be a page with text that describes the video.
- The URL that describes the publisher’s business goals.
- The URL of the publisher’s “”About Us”” page on their website.
✅ The reporting metric “total network impressions” includes “unfilled impressions”
- False
- True
- False
- True
✅ Key values are case sensitive.
- True
- False
- False
- True
- False
- True
- False
- True
✅ (True of False) Once a Publisher Profile is created, it must be published immediately.
- True
- False
- False
- True
- False
- True
✅ Estimated revenue is the exact amount a publisher will be paid in the next eligible payments cycle.
- True
- False
✅ The “Override blocks” feature only applies to RTB, or real time bidding, transactions.
- False
- True
✅ After creating a new tag, you can regenerate the tag code snippet at any time.
- True
- False
- False
- True
- False
- True
✅ One domain cannot be classified to more than one network partner.
- False
- True
- False
- True
✅ Taller ads tend to perform better from a viewability perspective.
- False
- True
- True
- False
✅ When a pass-back is used, Ad Manager counts two impressions for each ad served.
- False
- True