Which Of The Following Actions Would Be Most Effective For A Business To Take In Order To Help Them Progress Towards Achieving Their Content Marketing Goals?

  • Personalising content to make each customer feel important, taking into account available data about each individual customer.
  • Reducing the number of channels used for content marketing to only those channels with the highest referral numbers, thus saving money
  • Identifying audiences who view their content, and ensuring those specific audiences get targeted in the future, with the aim of increasing sales
  • Refining their content marketing strategy as they go, taking into account available data and metrics

The correct answer is:

  • Refining their content marketing strategy as they go, taking into account available data and metrics.

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