Accent Athletics analyzed performance for their Sponsored Products campaign for yoga apparel and realized that they are running out of budget every day. If they cannot increase their budget, what alternative action(s) would be appropriate? (Select 2)

  • pause the campaign since it can’t run through the day
  • decrease bids on under performing key words
  • remove low performing key words
  • increase bids on under performing key words

The correct answer is:

  • decrease bids on under performing key words
  • remove low performing key words

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