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Scaled Partner Management Certification 

Above-the-fold ads that are placed at the very top of the page have a higher viewability rate than those placed just below the top navigation bar.

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  • False
  • True

The correct answer is:

  • False.

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A Preferred Deal is a feature that allows Ad Manager sellers to offer inventory to buyers at a fixed, pre-negotiated price before the inventory is made available to other buyers in the general auction.

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One domain cannot be classified to more than one child publisher.

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A publisher has a text-only leaderboard on top of a page, and a text-only small square ad slot within the content of that page. The small square ad slot has a higher a CTR, but the leaderboard has high CPCs. Is there anything the publisher can do to try and increase their earnings? Select all that apply.

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