A water-sports company specializes in custom-made watercrafts and accessories. Their marketing manager decides to use the broad-match keyword, “boat.” The manager then adds “paddle” as a broad-match modifier. Which two searches may prompt the marketing manager’s ad? (Choose two.)

  • Boats and ships
  • Boat adventure
  • Travel on a paddle ship
  • A green boat paddle
  • Rowboat paddling

The correct answers are:

  • Travel on a paddle ship.
  • A green boat paddle.

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