A successful Google Ads text ad:

  • ties the call-to-action to the landing page
  • has a wrapping headline and at least 2 paragraphs of text
  • mentions at least 4 key selling points
  • talks about the advertiser’s reputation

The correct answer is:

  • ties the call-to-action to the landing page.

☑ Get all the latest and 100% correct Google Ads Search Certification Exam Answers