A small-business owner wants to drive as many potential customers as possible to their website. The budget for their campaign is only $500 per month. Which type of automated bidding strategy best aligns to the owner’s campaign goal?

  • Target impression share
  • Target return on ad spend (tROAS)
  • Target cost-per-acquisition (tCPA)
  • Maximize clicks

The correct answer is:

  • Maximize clicks.

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